If we approach the setting surrounding your business as if it were a story, your prospect would be the hero of the story and the plot, their quest to fulfill a particular desire or need while overcoming the obstacles on the way. Your brand would play the key character offering the solution they seek. However, a story where your brand merely provides a solution for your prospect’s outer need makes for a pretty lackluster plot-line. The plot turns into a page-turner and the ensuing connection becomes rich with meaning when the inner beliefs, values and purpose of the two characters align and a transformation or mindset shift occurs. At this level, we reach more universal themes and the stakes get higher, but so do the rewards.Brands that reach this level of alignment and impact inspire passionate, loyal customers who actively advocate for your brand, purchase repeatedly and spread the word for you. To achieve this level of connection with your audience, like in any relationship, requires a certain amount of vulnerability, authenticity and transparency. It requires taking the risk of showing up, standing in your purpose and believing in a higher vision for your brand. As Brené Brown says in her famous TED talk on vulnerability, the word courage comes “from the Latin word cor, meaning heart — and the original definition was ‘to tell the story of who you are with your whole heart’”.
Through this guided branding process, we will uncover your Brave New Brand by fleshing out your particular brand story so you can embody and communicate your message with power and simplicity and attract the very people you are meant to serve. We design your brand’s visual identity, logo and website design to align with this core message for powerful congruence and a brand identity that just feels authentically you.
Identitea Brand Clarity Session
Our signature discovery process where we uncover your particular brand story in a 3-hour consultation over tea or via Skype. This lays the foundation for a brand identity and website that captures your customer’s attention, inspires them to become part of your ‘tribe’, motivates them to buy from you and ultimately helps your brand realize its full potential. This brand strategy process will help us plant the seeds for powerful connections between your brand and your prospects, clarifying the functional outer layer (your tangible offering) as well as the deeper inner layer of the meaning and motivation behind what you do. Additionally, we will do an exercise to dive into the heart and motivations of your ideal prospects so we can better communicate your full value to them in a way that will resonate deeply.
You take away: your Core Brand Message, your top 3 brand archetypes, plus your questionnaire answers.
Optional homework: we challenge you to find 3-5 people who fit your ideal customer profile and interview them with a short survey we provide to dig deeper into their true needs and motivations to help you serve them better.
My One-Page Brand Map
We analyse and summarize our findings from the Identitea session into a One-Page Brand Map for easy day-to-day reference. Mapping out the inner and outer alignments of brand and prospect, we include your prospect’s motivation, your brand purpose, Core Brand Message, key strengths, biggest obstacles and opportunities and your 3 brand archetypes. Use the included questions as filters to keep all your ongoing marketing & communications on-brand.
Design Clarity Vision Board
We create a collaborative vision board where we can both share our design ideas, inspirations, comments and preferences. Together we gain clarity on the design direction before ever putting pixel to paper. Help us craft you a design that deeply resonates with who you are and distinctively represents that to the world through our Pinterest Vision Board exercise. You come away with: clarity on your colour palette, font and imagery preferences, as well as the overall style and conceptual inspiration.
Logo + Business Card design
Logo design includes up to 5 initial design variation options, 5 colour options and up to 5 revisions. Includes a simple 2- sided business card design for business owner and one employee with 2 revisions. Printing not included.
You take away: Logo File package (with various files full colour, black and white, full print resolution and web resolution), Logo Use Guidelines Document, Business Card Design File PDF for print
Content Guide + Worksheet
Align your website’s written content to the insights gained in the Identitea process with our Content Guide + Worksheet. Map out your website structure, assign a goal to each page to give your content focus and improve prospect conversion and read tips on communicating your brand story most effectively. The guide also covers how to maximize your site’s impact through best practices for homepage layouts, crafting effective calls to action, creating a high-converting About page, Services or Products pages and more. Communicate your true value and vision to inspire your prospects to convert to happy customers.
Custom Designed WordPress Website
A website that you can control based on the rock solid WordPress Genesis Framework with 5 pages + a blog (plus we will teach you to add more pages if you need to). Includes a homepage wireframe (a layout blueprint) and custom homepage design with a banner design for up to 3 pages (if applicable) or 3 slide designs, 3 quicklink graphics, matching web font & colours and an opt-in form for your e-newsletter. We will finalize and integrate this design during our 2-hour Design Jam with your immediate feedback.
We will get together for a 2-hour session either in person or via Skype to jam on your website design. We will come prepared with all your brand identity materials (finished logo design, colour palette, fonts, imagery etc.), a finalized homepage wireframe layout and homepage design. Together we will plan out the remainder of the website and get more in-depth design feedback from you. This will solidify the groundwork and plan for the remaining page designs and website build.
Website Training Jam
After the site is built, we will connect again for the Website Training Jam. You will receive website training and start inputting your content immediately with our one-on-one support to ensure you come out 100% comfortable controlling your website updates. Together we will finish the final touches of your website and polish it until it shines. When it’s ready, we will hit the launch button and reveal your Brave New Brand to the world!
Google Analytics Account
Includes set-up and quick tour of Analytics interface so you can understand the patterns of your website’s traffic to make informed, strategic marketing decisions!
Social Media Branding (Twitter, Facebook, Google+, YouTube)
Includes a custom newsletter header design, up to 3 quick link buttons and overall colour scheme and font styling to match your branding.
Website Launch + 1 Week of Post-Launch Support (for any bugs or issues that may arise).
Cost: $8,250.00 USD
Timeline: Approx 10–12 Weeks [a detailed schedule will be provided upon sign-up]
To inquire if there is space in our project calendar, to apply or confirm your interest please get in touch.
Owner, Brave Narrative