The Sage brand exists to understand the world and teach what you know. You achieve this through lifelong learning, reading, researching, and self-reflection. Your unfair advantage is your expertise, authority, curiosity, knowledge and objectivity. On a bad day, your shadow may appear as critical, judgemental, and unfeeling. Your greatest fear is being duped, misled, wrong, or outsmarted. Your enemies are ignorance, dogma and superficial fluff parading as fact. Your voice is factual, authoritative, decisive, intelligent, and well-researched. Other Sage brands: Albert Einstein, CNN, Nathalie Lussier, Deepak Chopra, Mayo Clinic, Harvard.