The Innocent Brand exists to find happiness, to spread optimism, and to seek a safe haven by simplifying, purifying, and looking to tradition. Your unfair advantage is your trustworthiness, idealism, guilelessness, and sense of wonder. On a bad day, you may struggle with naivety, denial, or dependency. Your greatest fear is broken trust and shattered ideals. Your antagonists are clutter, complication, and dishonesty. Your brand voice is cheerful, optimistic, simple, and sincere. Other Innocent brands in the wild: Friends Made, Forrest Gump, Dove, Coca-Cola, Zooey Deschanel