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Brave Narrative

Aligned strategy & courageous storytelling for creative founders with a vision.

The Hero

June 16, 2016 By

The Hero

The Hero Brand exists to achieve mastery and overcome adversity by facing fears, being brave, taking action, and conquering obstacles. Your unfair advantage is your courage, strength, resilience, discipline, and determination. On a bad day, your shadow appears as ruthless ambition or being a sore loser. Your greatest fear is weakness, vulnerability, or defeat. Your antagonists are inaction, lack of integrity, and aimlessness. Your brand voice is motivational, challenging, direct and calls your audience into action. Some examples of Hero Brands in the wild: Nike, Respect Your Universe (RYU), James Bond, Fedex, Marines, Katniss (Hunger Games)

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LAND ACKNOWLEDGEMENT

Our work takes place on the stolen, unceded and traditional territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations.

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