The Hero Brand exists to achieve mastery and overcome adversity by facing fears, being brave, taking action, and conquering obstacles. Your unfair advantage is your courage, strength, resilience, discipline, and determination. On a bad day, your shadow appears as ruthless ambition or being a sore loser. Your greatest fear is weakness, vulnerability, or defeat. Your antagonists are inaction, lack of integrity, and aimlessness. Your brand voice is motivational, challenging, direct and calls your audience into action. Some examples of Hero Brands in the wild: Nike, Respect Your Universe (RYU), James Bond, Fedex, Marines, Katniss (Hunger Games)
