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Brave Narrative

Aligned strategy & courageous storytelling for creative founders with a vision.

June 16, 2016 By

The Creator

The Creator Brand exists to feel inspired, to create things of enduring value, and to realize a vision by developing artistic control and skill, and following inspiration. Your unfair advantage is your creative genius, your wild imagination, talent for self-expression or inventiveness, and originality. On a bad day, you might struggle with perfectionism, workaholism, and sensitivity to criticism. Your greatest fear is a mediocre vision or execution, or lack of originality. Your antagonists are unquestioned convention, creative blocks and perfectionism. Your brand voice is one-of-a-kind, unique, descriptive, rich with visuals and metaphors. Other Creator brands in the wild: Lego, Canon, Warby Parker, Martha Stewart, M.A.C., Elizabeth Gilbert, and Pinterest.

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LAND ACKNOWLEDGEMENT

Our work takes place on the stolen, unceded and traditional territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations.

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