The Creator Brand exists to feel inspired, to create things of enduring value, and to realize a vision by developing artistic control and skill, and following inspiration. Your unfair advantage is your creative genius, your wild imagination, talent for self-expression or inventiveness, and originality. On a bad day, you might struggle with perfectionism, workaholism, and sensitivity to criticism. Your greatest fear is a mediocre vision or execution, or lack of originality. Your antagonists are unquestioned convention, creative blocks and perfectionism. Your brand voice is one-of-a-kind, unique, descriptive, rich with visuals and metaphors. Other Creator brands in the wild: Lego, Canon, Warby Parker, Martha Stewart, M.A.C., Elizabeth Gilbert, and Pinterest.