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Brave Narrative

Aligned strategy & courageous storytelling in service to visionary founders making new worlds.

June 16, 2016 By

The Creator

The Creator Brand exists to feel inspired, to create things of enduring value, and to realize a vision by developing artistic control and skill, and following inspiration. Your unfair advantage is your creative genius, your wild imagination, talent for self-expression or inventiveness, and originality. On a bad day, you might struggle with perfectionism, workaholism, and sensitivity to criticism. Your greatest fear is a mediocre vision or execution, or lack of originality. Your antagonists are unquestioned convention, creative blocks and perfectionism. Your brand voice is one-of-a-kind, unique, descriptive, rich with visuals and metaphors. Other Creator brands in the wild: Lego, Canon, Warby Parker, Martha Stewart, M.A.C., Elizabeth Gilbert, and Pinterest.

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