The Alchemist brand exists to transform. To make magic. To catalyse a shift in perception by invoking mystery, following intuition, and holding space. Your unfair advantage is your intuition, your sense of magic, your spirituality and serendipity. Your shadow may appear as manipulation or scorcery. Your greatest fear is unintended negative consequences. Your antagonist is a lack of vision and disenchantment. Your voice is expansive, moving, and articulate. Other Alchemist brands: Apple, Oprah, Lululemon, Marie Forleo, Disney, Chela Davison