The Sage brand exists to understand the world and teach what you know. You achieve this through lifelong learning, reading, researching, and self-reflection. Your unfair advantage is your expertise, authority, curiosity, knowledge and objectivity. On a bad day, your shadow may appear as critical, judgemental, and unfeeling. Your greatest fear is being duped, misled, wrong, or outsmarted. Your enemies are ignorance, dogma and superficial fluff parading as fact. Your voice is factual, authoritative, decisive, intelligent, and well-researched. Other Sage brands: Albert Einstein, CNN, Nathalie Lussier, Deepak Chopra, Mayo Clinic, Harvard.

MY WHY: To find a better world, and a life rich with constant discovery.
MY HOW: Through exploration, and a commitment to freedom.
MY UNFAIR ADVANTAGE: Tireless optimism, global consciousness, fearlessness, open-mindedness.
MY SHADOW: Isolation, alienation, aimlessness.
MY GREATEST FEAR: Being trapped, bored or stuck, inner emptiness.
MY ENEMY: Conformity, Indifference, Ignorance of the World
MY VOICE: Open-minded, excited, resourceful, curious.
EXPLORER BRANDS: Amazon, Jeep, Amelia Earhart, NASA, Starbucks

The Innocent Brand exists to find happiness, to spread optimism, and to seek a safe haven by simplifying, purifying, and looking to tradition. Your unfair advantage is your trustworthiness, idealism, guilelessness, and sense of wonder. On a bad day, you may struggle with naivety, denial, or dependency. Your greatest fear is broken trust and shattered ideals. Your antagonists are clutter, complication, and dishonesty. Your brand voice is cheerful, optimistic, simple, and sincere. Other Innocent brands in the wild: Friends Made, Forrest Gump, Dove, Coca-Cola, Zooey Deschanel

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