SEED + BLOOM
Aligned Marketing & Content Strategy
Let’s create your aligned marketing and content strategy plan designed to your particular energy signature, communication style, brand message, and capacity (whether you’re solo or have a team).
In this process we will map out a detailed plan to help you reach your audience growth, engagement, and customer acquisition goals. Mapped along 5 stages from the attraction phase to the post sale delight phase, you’ll gain tailored strategies and a content plan in an editorial calendar to set you up to plant consistent SEEDS and watch them BLOOM in your business growth.
WHAT DOES IT LOOK LIKE?
Your Marketing Doesn’t Have to be Loud to be Effective
Three sessions culminating in a final outline of the aligned strategic path moving forward, plus a 1-month content plan.
Initial 90 min Strategy Session:
• Identify your target audience(s), business goals, and marketing KPIs (how you’ll measure your success)
• SWOT analysis: identify your strengths, weaknesses, and biggest opportunities and threats for attracting your ideal customers
• HumanDesign Assessment—for tailored marketing strategies that match your energetic signature
Second 90 min Strategy Session:
• Marketing Funnel design—we will work together to craft a strategy for the Attract, Invite, Nurture, Sell, and Delight phases of the marketing process to support you in calling in and building trust to create a nourishing system to regularly secure new clients.
90 min Content Ideation and Planning Session:
• Creative ideation session to plan campaigns and content for the Attract & Nurture phases. This might be a newsletter, social media, blog, podcast, YouTube, or any other content medium that you want to use to establish credibility, trust, and impact with your audience.
• Together we will come up with the main topic categories, publishing cadence, and a working editorial calendar with the first month of categories and topic ideas mapped out. We will brainstorm engagement and campaign ideas to help you reach your audience growth, engagement, and lead conversion goals.
Deliverables
• Your Aligned Marketing Strategy Report: a document outlining your business goals, target audience, KPIs, SWOT analysis, & strategies for each phase in the buying cycle.
• A Robust Content Plan with baselines and goals established, 5-7 topic categories determined, an idea capturing page, plus a 1-month Editorial Calendar filled out to help you plan and create your content consistently moving forward.
Investment:
$1,499 including 3 x 90 minute 1:1 calls and support from me each step of the way
Interested in getting started? Have more questions?
Client feedback
don’t just take My word for it
"Before working with Alyssa, I would feel overwhelmed with options about which sides of myself to include in my online presence. Now I feel like I really know who I am, and can effortlessly bring it into the world. Through my archetypes, I feel clear on all the ways my business may expand over the coming decades and I'm ready for that. Writing social media posts has been easy and clear, and like I really know my voice. I used to doubt myself and compare myself to others, and now I have found my lane and am able to just ride in it. Her work is invaluable!"
"When I reached out to Alyssa, I was struggling to market my work as a death and grief doula and to frame it in a way that's accessible for my Instagram audience. Alyssa is not the first person I've worked with to help me learn how to market this work in a way that feels aligned with my integrity & my medicine but it was by far the most alchemic process on this subject I've ever experienced.
The process was so easeful. I loved that I could simply show up and Alyssa guided me through her process of developing a marketing story/strategy with expertise, intuition, and genuine enthusiasm. I loved working with the archetypes and human design. I loved that she documented it all in real time, so that when our sessions were complete, I had a guidebook to implement the marketing strategies we came up with. I got clarity on the story of the journey I'm taking people on in my work. I got insight into how to effectively communicate my work through social media. I got clarity on who my people are.
Moving forward, I feel so confident and ready for action! I have no doubt that the work we did together will greatly support me in getting my work to the people who need it most."
The process was so easeful. I loved that I could simply show up and Alyssa guided me through her process of developing a marketing story/strategy with expertise, intuition, and genuine enthusiasm. I loved working with the archetypes and human design. I loved that she documented it all in real time, so that when our sessions were complete, I had a guidebook to implement the marketing strategies we came up with. I got clarity on the story of the journey I'm taking people on in my work. I got insight into how to effectively communicate my work through social media. I got clarity on who my people are.
Moving forward, I feel so confident and ready for action! I have no doubt that the work we did together will greatly support me in getting my work to the people who need it most."
