IN DEMAND BRAND
What makes a brand truly resonate? From lukewarm followers to raving fans from the audiences that matter most?
You’re an impact-led entrepreneur who wants to align your team and stake holders under a compelling vision. You want to show up authentically, tell a compelling story, and turn heads, but you don’t know where to start…
Are you lacking clarity about what makes you unique in your industry? Or feeling stuck on how to articulate your unique value? The success of your business, and the impact you want to make in the world depends upon it.
Since opening my first design consultancy in 2007, I’ve worked with hundreds of entrepreneurs like you. I have seen the powerful effect that brand clarity has on your bottom line.
Discovering your unique difference, and the underlying story you’re telling in your business gives you the confidence to communicate your brand value, to step into a bigger vision and message, and have a greater impact with your work in the world.
In this brand mapping process we will clarify your:
• top two archetypes and how they inform your most aligned and iconic brand
• your compelling vision and mission statements
• your ideal customers’ core desires & obstacles
• your head-turning brand story
• your clear market position
• your key insight & value proposition
• your core brand message
and more…
WHAT DOES IT LOOK LIKE?
Four 90 minute Zoom calls where we fill in the pieces of our 4-Part Brand Map Canvas together on a virtual whiteboard platform.
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Call 1: We start with you. A series of questions helps us discover your brand archetypes and your unique essence that sets you apart in the crowd.
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Call 2: Map out your ideal customer and their journey — positioning your ideal customer as the hero, and you as their guide. This leads to your key insight and informs your compelling brand story.
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Call 3: Identify the greater context of industry and culture that your business operates in, and establish your positioning strategy aligned with your core values. Craft your vision and mission statements to communicate how you are disrupting and changing this context with your business.
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Call 4: Create a cohesive messaging strategy with three key brand statements that will act as the north star for your business.
Deliverables:
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Come away knowing your top 3 brand archetypes, and clarity on how they blend uniquely and come to life in your business.
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A digital high res copy of the 4-Part Brand Story Canvas, complete with virtual post-it notes as we fill in the pieces of your brand story together. The canvas is designed to visually show the relationship between all parts, and the arc of your brand story. Print it and hang it on your wall for quick reference whenever you create new marketing material.
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Come away with key positioning & messaging content for your brand including your: brand values, mission and vision statements, customer journey, and industry context, as well as your Core Brand Message (the tagline or theme of your story), Key Insight, and Positioning Statement — content most clients use directly in their websites and marketing.
Investment:
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$2,295 including 4 x 90 minute 1:1 calls and support from me each step of the way
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$699 DIY including worksheets and video instructions, with one call with me at the end to bring it all together
Interested in getting started? Have more questions?
Client feedback
don’t just take My word for it
“Alyssa in definitely in her genius zone doing this work. I’ve gone through many branding and design processes over the course of 15 years in business and I’ve never enjoyed the process and been so satisfied with the results as with Alyssa. She listens deeply, has piercing insight and wide creative range. She meets soul and pragmatism with the precision of an alchemist.”
“Alyssa’s approach to branding and brand consulting is a beautiful combination of the intuitive and artistic and strategic business smarts. She’s deeply invested in the success of her clients, wanting them to bring their bravest, most compelling selves into the world through their brands. She helped me get out of my head and into the heart of my brand.”
"Alyssa is an alchemist of the highest order. Her ability to see someone's truth, help them find their inner compass, and bring that into the world is extraordinary. Working with Alyssa is a lightning bolt of inspiration and clarity to your brand. Her brand exploration process unlocks deep truths, joys, and excitement in the most marvelous way. Working with Alyssa will change your brand (and quite honestly your life) forever, in all the best ways."
“Brand consultation work is an incredible tool that helps you crystallize your vision and find ways to express it in the most effective and consistent ways. It’s like being in therapy for your brand — you suddenly see all the underlying issues and give yourself a chance to work on them. And like any great therapist, Alyssa will gently guide you through this process, facilitating valuable insights and helping you put them to good use. On the end, your brand will emerge healthier, happier and better equipped for enjoying the world and surviving in it.”
"The brand consulting process with Alyssa gave me so much clarity and inspiration through the visual collaboration canvas and her guided questions.
Immediately after our sessions, I felt inspired and motivated to jump into action. So I reached out to my community and co-founders to share the vision and explain the new insights on how I want to take this brand to the next level. The visual board we created was such a great way to communicate the vision to my team.
Thank you Alyssa!”
Thank you Alyssa!”
"Alyssa pulled out of me things I didn’t know I have in me! The process helped me discover myself as well as figure out how to focus my public brand and voice. The process made conscious what what unconscious in me. Each exercise built well on the other. I realized my audience was bigger than activists, and I had not named that. Now I feel like I’m more focused and I have a tool to relay this [vision] to my team. I highly recommend Alyssa for her ability to actively listen and refine your thinking!”
“When I started working with Alyssa I had just no idea how to talk about me being a coach, what I do and how I work without getting into a huge explanation of the method and why it’s so great. Working with Alyssa, I was really enjoying the sessions and the co-creation of words and ideas, it was fun and deep. I walk away with my story that I am telling to people who ask me about what I do. No more hesitations, no more wanting to prove me or justify that I am good. I know who the people are I want to and can help naturally and how I can talk to them without hiding part of me.”
"Alyssa has a profound ability to listen. This ability allows her to hear you and your brand clearly and play it back to you and your hear it as if hearing your very own song. However she harvests the information from you, so it is yours in ways feels like you have come home to your work in the world."
