Uncover Your Iconic, Original Brand
What makes a business go from good to great? From filling a functional need, to attracting raving fans from the audiences that matter most?
You’re a purpose-driven entrepreneur who wants to align your team and stake holders under a compelling vision. You want to show up authentically, tell a compelling story, and turn heads, but you don’t know where to start… Are you lacking clarity about what makes you unique in your industry? Or feeling stuck on how to articulate your unique value? The success of your business, and the impact you want to make in the world depends upon it.
In working with hundreds of entrepreneurs like you for 12 years, I have seen the powerful effect that brand clarity has on your bottom line. Discovering your unique difference, and the underlying story you’re telling in your business gives you the confidence to communicate your brand value, to step into a bigger vision and message, and have a much greater impact with your work in the world.
“Alyssa’s approach to branding and brand consulting is a beautiful combination of the intuitive and artistic and strategic business smarts. She’s deeply invested in the success of her clients, wanting them to bring their bravest, most compelling selves into the world through their brands. She helped me get out of my head and into the heart of my brand.”
— Karen Ward, Facilitator, Team-builder and Speaker at Curiosity Inc.
“Alyssa in definitely in her genius zone doing this work. I’ve gone through many branding and design processes over the course of 15 years in business and I’ve never enjoyed the process and been so satisfied with the results as with Alyssa. She listens deeply, has piercing insight and wide creative range. She meets soul and pragmatism with the precision of an alchemist.”
— Chela Davison, Master Certified Integral Coach at Chela Davison
Who am I?
My name is Alyssa Burtt, and I believe that who you are is your greatest currency. I’m here to support visionary entrepreneurs and thought leaders who are ready to birth a higher octave of their work in the world.
I have a BFA in fine arts, a diploma in graphic design, and in the last 12 years, I’ve built two brand strategy and design consultancies. In May 2019, I finished an MBA in Design Thinking for Business Innovation from the California College of the Arts in San Francisco. I work with an archetypal branding system rooted in Jungian psychology (think Nike as a Hero brand), and my top 3 brand archetypes are the Visionary (aka Magician, who seeks a guiding vision and transformation), the Explorer (who loves to express their unique difference and do business their own way), and the Heroine (who attains mastery through acts of courage). I created Brave Narrative as a visionary, human-centred approach to business rooted in storytelling.
Visionary entrepreneurs work with me to discover their unique difference, articulate their vision for meaningful innovation, and design world-making businesses.
Discover your own brand archetypes, and the story underlying your work in the world. Together we will mine and crystallize your unique and valuable difference, and I will support you to become more visible and compelling to the audiences you’re here to impact.
Okay, but what does it look like?
Four 90 minute sessions (or calls via Zoom), with email support to:
- Discover your brand archetypes and unique identity (core values, brand personality and voice)
- Map out your compelling brand story that positions your ideal customer as the hero, and you as their guide
- Identify the greater context of industry and culture that your business operates in, and establish your positioning strategy aligned with your core values. Craft your vision and mission statements to communicate how you are disrupting and changing this context with your business.
- Create a cohesive messaging strategy with three key brand statements that will act as the north star for your business
- Come away knowing your top 3 brand archetypes, and a feel for how they blend uniquely and come to life in your business.
- A print-out of the 4-Part Brand Story Canvas, complete with post-it notes as we fill in the pieces of your brand story together. This includes your brand values, mission and vision statements, customer journey, and industry context, as well as your Core Brand Message (or theme of your story). The canvas is designed to visually show the relationship between all parts, and the arc of your brand story. Hang it on your wall for quick reference whenever you create new marketing material.
- A digital Brand Story Guide with all the key components typed up in a report so you can share it with the important stakeholders helping to bring your brand story to life.
“I have always been a visionary entrepreneur, but because of the complexity of my business model, managing multiple projects with different flavours, I struggled to connect and align them under a bigger vision, while maintaining the integrity of the main vision. As more people came on board I was struggling to communicate my vision to my team with clarity and confidence.
Being in the flow of visioning and creating is a skill I’m already good at, but the brand consulting process with Alyssa gave me so much clarity and inspiration through the visual collaboration canvas and her guided questions.
Immediately after our sessions, I felt inspired and motivated to jump into action. So I reached out to my community and co-founders to share the vision and explain the new insights on how I want to take this brand to the next level. The visual board we created was such a great way to communicate the vision to my team. Thank you Alyssa!”
— Yurika Lily Okamoto, Founder of THEY
“Alyssa is an alchemist of the highest order. Her ability to see someone’s truth, find their inner compass, and bring that into the world is extraordinary. Working with Alyssa is a lightning bolt of inspiration and clarity to your brand. Her brand exploration process unlocks deep truths, joys, and excitement in the most marvellous way. Working with Alyssa will change your brand (and quite honestly your life) forever, in all the best ways.”
— Makenna Held, Leadership Coach & founder of Your Leadership Recipe
“Alyssa pulled out of me things I didn’t know I have in me! The process helped me discover myself as well as figure out how to focus my public brand and voice. The process made conscious what what unconscious in me. Each exercise built well on the other. I realized my audience was bigger than activists, and I had not named that. Now I feel like I’m more focused and I have a tool to relay this [vision] to my team. I highly recommend Alyssa for her ability to actively listen and refine your thinking!”
— Jennifer Butler, founding Executive Director of Faith in Public Life
“When I started working with Alyssa I had just no idea how to talk about me being a coach, what I do and how I work without getting into a huge explanation of the method and why it’s so great. Working with Alyssa, I was really enjoying the sessions and the co-creation of words and ideas, it was fun and deep. I walk away with my story that I am telling to people who ask me about what I do. No more hesitations, no more wanting to prove me or justify that I am good. I know who the people are I want to and can help naturally and how I can talk to them without hiding part of me.”
— Miriam Binder-Lang, Integral Master Coach at Miriam the Coach
“Alyssa is very knowledgeable and fun to work with. She knows how to bring out the most authentic, unique values and underlying message of your brand and organize them in such a way that is easy to understand and to share with your own team and clients. We were looking to expand our lifestyle business (from Vietnam) to Canada but weren’t so sure how to create a story that both resonates us and appeals to this new market. The open questions got me thinking and the vibe you created in the room was very inviting for ideas and discussions.”
— Nick Tran, Co-Founder at GLACYO
“Brand consultation work is an incredible tool that helps you crystallize your vision and find ways to express it in the most effective and consistent ways. It’s like being in therapy for your brand — you suddenly see all the underlying issues and give yourself a chance to work on them. And like any great therapist, Alyssa will gently guide you through this process, facilitating valuable insights and helping you put them to good use. On the end, your brand will emerge healthier, happier and better equipped for enjoying the world and surviving in it.”
— Maria Hykin, Yoga Teacher and Pain-Management Educator at Quiet Transformation